WHO WE ARE
We are a UAE-based strategic content marketing agency. Everything we do revolves around making our clients successful.
We are THE BLACK AND WHITE GROUP.
Everything we do revolves around making our clients successful
WHAT WE DO
We deliver content marketing with maximum impact. Through an open and collaborative approach, we come to understand your business goals and target markets. In this way, we deliver a communications strategy that is focused, relevant and effective.
Through an open and collaborative approach, we come to understand your business goals and target markets
HOW WE DO IT
We do it by taking the time to understand your goals and agree upon the best approach to engage and retain your clients. Where strategy dictates, we can integrate different content elements (please browse our site). In all respects, we talk through each step of the production process from concept to creation.
We never over-promise and never under-deliver, ensuring you send the right message to your target market on time, every time.
WE LISTEN CAREFULLY TO YOUR REQUIREMENTS, TAKING TIME TO UNDERSTAND YOUR GOALS AND AGREE UPON THE BEST APPROACH TO ENGAGE AND RETAIN YOUR CUSTOMERS
MEET MARK ATKINSON
An experienced project manager with extensive GCC experience, Mark understands the key elements of running multi-disciplined media facilities and consults with clients on a strategic level.
His work across a number of industries has included clients from some of the leading regional brands. These include Majid Al Futtaim, Dubai International Financial Centre, Serco and Ras Al Khaimah Tourism and Development Authority.
Mark has a rare niche in the GCC market as a technical writer, working with engineering companies to write bid documents and IT/telecoms companies writing white papers and covering top-level roundtable delegations.
With a senior management background and an MBA with distinction from the University of Leicester, UK, Mark also brings a solid body of business expertise to his work, supporting clients in writing and designing their annual and sustainability reports, market studies and business plans.