Testimonials

We collaborate with some of the region’s leading brands. From luxury property brokers to FM specialists, here’s what our clients have to say about our work:

ORYX WORLD

“THE BLACK AND WHITE GROUP has helped transform our search-engine rankings through a series of web-based stories. Taking time to understand our business and create the right tone of voice, the quality of work has been excellent. We have no hesitation in recommending their services.”

Ray Hogan
Managing Director

CITYLAND REAL ESTATE DEVELOPMENT

“We commissioned THE BLACK AND WHITE GROUP to produce a narrative script for our iconic Cityland Mall development. They demonstrated an immediate understanding of the brief and key points that needed to be communicated, and delivered promptly with the need for only minor edits. A real USP was how the script was presented – in a way that was extremely clear in terms of which sections of the narrative applied to which frames. We will definitely be using them again for future content requirements.”

Mirza Pearson
Marketing and Communications Manager

MCARTHUR + COMPANY

“When we collaborated with THE BLACK AND WHITE GROUP to produce our company profile magazine for the International Council of Shopping Centers annual trade show in Dubai, we were very pleased with the results.  The agency clearly captured the style and character of who we are and what we do. They made the process easy and we have received many positive comments about the magazine during the past year.”

Phil McArthur
Founder and Managing Director

COFELY BESIX FACILITY MANAGEMENT

“THE BLACK AND WHITE GROUP has worked with us on a few occasions, preparing complex technical submissions for high-profile facilities management projects. Mark in particular is invaluable in his grasp of the industry and technical writing skills and we look forward to working with THE BLACK AND WHITE GROUP whenever the need arises.”

Romano Fionda
Business Development Manager

PERI – FORMWORK, SCAFFOLDING, ENGINEERING

“It’s hard to find a niche agency able to grasp the key messages of a highly specialist technical services company such as PERI. Through its experience working within technical fields and understanding of engineering processes, THE BLACK AND WHITE GROUP quickly grasped the tone of voice and message we wanted to convey. They will certainly be our first point of call for any future communications projects.”

Ghada Sayegh
Marketing Manager UAE, Oman

UPTOWN MIRDIFF – UNION PROPERTIES

“We needed to evoke a real sense of what it is to experience the different community aspects of UPTOWN Mirdiff. It had to be factual, and at the same time capture the essence for the reader. THE BLACK AND WHITE GROUP got it immediately. They absolutely caught the tone we were looking for with only minimal rewrites. Providing good translation that equally captures the feel is possibly even more challenging. But once again THE BLACK AND WHITE GROUP got it spot on. We would use them again without hesitation.”

Shahnaz Hassan
General Manager

PRO PARTNER GROUP

“We used THE BLACK AND WHITE GROUP to prepare our marketing material, brochures, etc, and we are thrilled with the quality of their work, their professionalism and the speed in which they responded to our comments. We highly recommend them.”

Jane Ashford
Managing Director and Founder

THE BIG 5 DUBAI

“THE BLACK AND WHITE GROUP handled the entire on-site social media campaign for The Big 5 construction show in Dubai. They community-managed Facebook, Twitter and LinkedIn, and met key objectives across the four-day show. They also compiled a detailed post-event report, which highlighted total organic reach and provided a comprehensive fan-base summary.”

Victoria Wilcox
Marketing Manager

WELLNESS UNITED

“THE BLACK AND WHITE GROUP wrote a series of press releases for us in both English and Arabic. Promoting three beauty brands, the team was fast, efficient and showed great attention to detail. They hit every deadline, often ahead of time, and were an absolute pleasure to work with. A huge thank you to all!”

Angela Turovskaya
Managing Director

MED-EL MEDICAL ELECTRONICS

“We commissioned THE BLACK AND WHITE GROUP to create a hearing implant activation video for Michelle Grace – a two-year old girl born deaf. It follows her journey in the home, on the way to the clinic and during the activation itself. THE BLACK AND WHITE GROUP completely captured the emotive tone and sentiment we were looking for. They were professional, easy to work with and we would engage them again without hesitation.”

Rania Al-Khadra
Regional Marketing Communications Manager

ALPHA OMEGA PARTNERSHIP OF HOLBORN ASSETS

“We commissioned THE BLACK AND WHITE GROUP to write a set of ‘call-to-action’ SEO landing pages for our website across our key financial products. The nature of the products required the writer to gain a good base understanding. Once briefed, THE BLACK AND WHITE GROUP got their heads around the subject matter quickly and produced both the depth and tone we needed. They also produced a full set of team profiles and more in-depth product guides which could be linked to each of the landing pages. Sterling job and right on the button.”

Adriano Coutinho
Marketing Officer