Five ways to boost social media engagement

ways to boost social media engagement Black and White Group

Effective social media is about posting great content to carefully chosen digital platforms, right?

Wrong.

It’s not enough to simply upload stories. If you’re serious about increasing brand loyalty and boosting sales, you have to ‘engage’ your audience.

Like a small child this requires care, attention and lots of time – a couple of hours a week simply won’t do. From baby steps to giant strides, follow these top tips and watch your customer engagement soar.

1) Start tagging


Whenever you share someone else’s content, tag the original publisher to attract their attention and increase your chances of a thank-you post. Likewise, when writing your own stories, reference as many articles as possible, along with the authors’ names and links, before tagging everyone when you post it. In return, you should receive several shares, likes and comments.

2) Inspire users to post content


User-generated content (UGC) is one of the most convenient ways to increase audience engagement. You must plan the campaign carefully, however, or it won’t gain traction. An excellent UGC example is Starbucks’ #WhiteCupContest in which customers sketched designs on their disposable white cups, took a photo and shared the images on social media. In just three weeks, more than 4,000 people had participated.

3) Spread the love


Show that you’re socially aware and community-minded even if your chosen cause doesn’t directly relate to your company. For example, beauty brand Estée Lauder conducted a Breast Cancer Awareness (BCA) campaign and asked survivors to share their stories. Hundreds of people took part. This suggests that followers are likely to interact with socially responsible campaigns. And, of course, it’s kind to help others.

4) Respond quickly


When people post to your accounts, reply quickly. If you don’t, users will think you’re inactive or, worse, that you just don’t care. Either way, you will damage audience engagement as few people will interact if they think they’re going to be ignored. Also be sure to reply in full – a ‘yes’ or ‘no’ answer can be seen as blunt and unhelpful. Try to keep the conversation going with wit, humour and open-ended questions.

5) Post at the right time


Do your research and find out the best time to post to each platform. Post at the wrong time and your content will go unnoticed. Post at the right time and you can steadily grow your online following. Generally, the peak time to post on Facebook is 3pm on Tuesdays. The worst time to post on Facebook is on weekends before 8am and after 8pm.

For more details on executing effective social media, please call 04 367 5052 or email info@weareblackandwhite.com.

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