If you haven’t yet planned your 2016 Christmas marketing campaign, don’t despair. There’s still time to devise and execute a highly effective strategy, and ensure your trading year ends on a festive high. Here are our top B2B tips to set you on your way:
The year in review
Everyone loves a look back at the highs and lows of the previous 12 months. Why not create a lighthearted round up of key events affecting your industry, from dramatically changing market conditions to groundbreaking apps? By highlighting important changes and major technical advances, you not only create engaging and relevant content, but position yourself as a voice of authority.
We recommend: A top 10 or even top 50 countdown in easy-to-consume, fun formats. Try a one-minute animated infographic or short and snappy 300-word blog, posted to your website and emailed to your audience.
Likewise, industry predictions are a great way to capture, engage and convert clients – both old and new. Brainstorm three or four topics and develop them into well-researched forecasts. Focus points might include how the West’s changing political landscape is set to affect your industry or, more relevant to the Middle East, how global events such as Dubai Expo 2020 and Qatar’s 2022 FIFA World Cup will boost business in 2017.
We recommend: Four 400-word articles posted to your website with key points and links to the articles distributed across social media. Contact the business section of regional newspapers and trade publications, too. They will often publish well-written and informed content from an industry expert. Alternatively, film four one-minute interviews and start your own video series featuring your very own CEO.
Where appropriate, add festive sparkle to your email signatures, stationery and website. Add a Christmassy image such as a sprinkle of snow and bring a smile to the faces of customers and suppliers. Choose pictures carefully, however, or risk cheapening your brand – subtle sophistication is the name of the game here.
We recommend: A holly sprig or snow flurry added to the corner of social media profile pictures. Also, if budget allows, add festive animation to your website – Christmas fireworks on the landing page for example.
Are you planning a last-minute Christmas marketing campaign? If so, call us on 04 367 5052 and we’ll help you devise and execute an effective strategy.