Listen up: top five podcasts every marketer should hear

top five podcasts marketer should hear Black and white group

My neighbours must think I’m mad. This morning I power walked my way around the block, bursting into laughter, screwing up my face and talking to myself at any given moment. Headphones in, I was engrossed in the latest content-marketing podcast.

Podcasting has soared in popularity in the last five years. According to Edison Research, listening grew by 23% between 2015 and 2016 alone. Further, this growth is being driven by mobility. Two years ago listeners consumed most podcasts on their computers. Today they consume 64% on a smartphone or tablet.

With so many podcasts in the public sphere and access to them easier than ever, which shows should you be listening to? Here’s our top five.

Marketing over Coffee

John Wall and Christopher Penn visit a local coffee shop each week and discuss industry news with experts and authors. Topics include search engine optimisation, email marketing and social media. Sessions last just 30 minutes making them ideal for morning commutes.

Content Marketing Next

Each week, a content marketing expert joins Pamela Muldoon to discuss the latest industry trends. Witty and engaging, the podcast is easy to digest after a long day in the office.

Content Matters

At 22 minutes each, these bite-sized podcasts cover a range of copywriting topics from writing great headlines to conducting effective research. Experts Andy Crestodina and Barry Feldman have a lively style that keeps audiences engaged.

Content Inc with Joe Pulizzi

If you’re pushed for time but craving hard facts, tune into this 15-minute show from master marketer and founder of the Content Marketing Institute, Joe Pulizzi. Joe publishes new shows multiple times a week and encourages listeners to push creative boundaries.

The Superheroes of Marketing

Ideal for SME owners, this show covers topics including the benefits of podcasting and cost-effective tools that every marketer should use. Hosted by Kelly and Alissa, it’s funny, interesting and helpful.

Mark Atkinson is partner at THE BLACK AND WHITE GROUP. If you have a favourite content marketing podcast that deserves to be on the list, tweet us at @TheBW_Group or email info@weareblackandwhite.com. Alternatively, call 050 457 5469.

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