I remember someone asking me in a social conversation what I did for a living. I explained that THE BLACK AND WHITE GROUP helped businesses in their content strategies. “That sounds so interesting,” she replied. “My job is much more boring. I wish I did something more creative.”
It reminded me why THE BLACK AND WHITE GROUP exists. Every industry is creative. It’s more a matter of bringing out that creativity in the way they communicate. But how often are companies harnessing this to produce some of their most crucial reporting documents?
Bring your documents to life
Think of annual reports, sustainability reports, or bid proposals. In each case, they are probably the most important documents a company generates throughout the entire year. Reports are there to engage stakeholders in the company’s activities, viability and sustainability. Bid proposals are key to winning new projects and sustaining business.
Logic, therefore, prevails that they should (must) be the most engaging documents a company produces – the key communications that organisations should invest in the most. They should be not just a ‘must-have’ or technical exercise but a good read. It is sometimes the case that organisations write and design such documents to stand out above the rest. But often it is not.
Graphic design is the key
The nature of reports and bid documents is that they are factual, presenting the credentials of a company that it has delivered certain results or has the capabilities to undertake the project it is bidding for. Through graphic design and creative copy, you can bring these communications to life.
What many organisations don’t do is create a story through both narrative and presentation. This doesn’t mean using fluffy copy, but creating a more approachable, rounded tone that makes a good read – injecting the company’s personality into the document.
Visually, hard facts can be communicated best through infographics or pull quotes (sometimes called call-outs). Processes are most clearly shown though well-designed diagrams. Key information can be highlighted through text boxes or sidebars.
There is always a temptation to reduce the page count of a report or bid document by cramming in words onto the page (we still see many bid documents designed in MS Word with small low-resolution thumbnail shoehorned in). THE BLACK AND WHITE GROUP are firm proponents in having at least as much white space as there is text. This lets the page breath and draws the reader’s eye.
Cramming content onto a page, whether copy or design, immediately turns the reader off. The target readership of an annual report or high-profile bid are senior managers. Time is premium and they need to digest content in the quickest, most efficient way.
Love your reports
There is nothing more satisfying to THE BLACK AND WHITE GROUP than seeing a job well done. We undertake every project with the aim of producing an outstanding result. This includes our experience in writing and designing engaging corporate reports and bid documents. Our remit is to present all data clearly and accessibly to the reader – to create a brand story that draws the reader in and keeps them there.
At the same time, everything we do is on brand. We align our tone of voice and design style to suit your brand image. If you have brand guidelines, we fully adhere to them. You have clear performance, governance and financial information you need to convey. Company philosophies and ethics. Management goals looking forward. Love your reports and make them a good read from start to finish through an engaging narrative, and bringing out the key facts through clear, concise graphic design.
THE BLACK AND WHITE GROUP has written/edited and designed key corporate and bid documents for some of the GCC’s leading regional and international brands. We would be happy to hear from you on 00971-50-4575469, email@example.com, or through our website, https://www.weareblackandwhite.com.