Branding

FIND THE RIGHT BRAND DESIGN AGENCY

Looking for a brand design agency to help achieve your marketing objectives? At THE BLACK AND WHITE GROUP, we know what it takes to create, own and promote a brand.

Branding-agency-Dubai

We take the time to understand your niche and pay close attention to the message you want to communicate. We invest time in creating your logo and we understand that less is more. From fonts, colours, patterns and shading, the simpler the branding, the more powerful it becomes.

What’s more, we ensure consistency across all platforms. From stationery sets to corporate brochures, sales presentations to social content, we roll out your collateral in exactly the same design, ensuring people identify and connect with your business quickly.

Branding can be a complicated process. Executed correctly, by the right brand design agency, it doesn’t take long to build a strong identity that people remember.

OUR BRAND DESIGN PROCESS

At THE BLACK AND WHITE GROUP, we achieve this by following four key steps:

  1. Understand your objectives
    Before we do anything, we will help you to define your objectives, and understand who we’re targeting and why. Do you want to grow your social following, gather mailing list data or simply increase brand awareness?
  2. Determine the target audience
    Any good brand design agency will keep in mind exactly who you’re trying to reach. The best agencies will be specific. As a leading brand design agency in Dubai, we drill down and gain absolutely clarity on your target market. Are you reaching out to tech-savvy twenty somethings, middle managers who love the outdoors or over 50s with a passion for sports cars? We paint a picture of your consumers then create a brand identity that they can relate to.
  3. Create a powerful logo and tagline
    At the heart of your brand is your company logo and tagline. These will appear on everything that relates to your business. We work with you to create something truly exceptional, something that reinforces the visual identity of your brand.
  4. Integrate your brand
    Your brand should be reflected at every company touch point. We make sure that everything, both tangible and intangible, is consistent in design. Whether it’s business cards, stationery, e-newsletters or your website, we bring a uniform look and feel and incorporate your voice, message and personality into the content. We also take care to brand profile pages for social platforms with your chosen voice for engagement.

RELATED BRANDING SERVICES

BRAND LOGOS

A great logo is so much more than a shape and a name. At THE BLACK AND WHITE GROUP, we deliver eye-catching logos that encapsulate your brand to maximum effect.

BRAND DESIGN

We craft compelling designs. With simplicity and consistency at the heart of our approach, we produce everything from brochures and reports to proposals and stationery, conveying your company values through carefully considered shapes and typography.

BRAND MAGAZINES

Custom publications are a great way to build trust and loyalty between your brand and the reader. THE BLACK AND WHITE GROUP is fully licensed to publish brand magazines – the driving force behind today’s periodical industry.