Website Content Writing

INCORPORATE COMPELLING, SEO-COMPLIANT WEB COPY

Your website is arguably your most important marketing tool. A shop window for your brand, it can either spark a customer’s imagination or, depending on the quality of its content, turn them off altogether.

Web content writer Dubai

At THE BLACK AND WHITE GROUP, we deliver outstanding web copy. Through our team of world-class copywriters, we match the most suitable website content writer to your business, ensuring powerful, persuasive and entirely original text.

As part of our web copy service, we pay particular attention to your landing pages. Do they feature concise and descriptive headers? Do they explain why your product or service is superior to that of your competition? And do they include a clear call to action? If not, chances are you’re losing sales.

Another key way to generate leads is through search engine optimisation (SEO). Any good web copy company should be able to write with SEO and highly ranked keywords in mind. This will give you a competitive advantage and help your website to rank appropriately.

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OUR WEB COPY PRINCIPLES

There are many factors that affect the success of your web content. A leading web copy company in the UAE, THE BLACK AND WHITE GROUP follow these top five web copywriting rules:

  1. Include visual cues
    Rather than read line by line, users tend to scan copy using visual cues to decide what they want to read. Break up large sections of text with descriptive headings or bullet-pointed lists. Keep paragraphs short and punchy. Likewise, include inbound and outbound links to add interest.
  2. Get to the point, fast
    Make your conclusion and then illustrate your point with a few examples. That way your users don’t have to read the whole paragraph before deciding whether the content is relevant to them or not. Web users are notoriously impatient. This approach will make you popular with visitors.
  3. Be succinct
    Don’t overload visitors with information. Few things put users off more than excessive detail or large sections of text that waffle endlessly. Studies show that it takes 25% more time to read something on screen than on paper so it’s especially important to keep your web copy succinct.
  4. Use straightforward language
    Keep your wording simple and unambiguous. Our designated website content writer will aim your copy mostly at a medium reading level. This way your copy sounds professional and lacks pretentious and often confusing jargon.
  5. Incorporate keywords and phrases
    A good web copy company will write content for humans not machines. That said, it’s essential to include keywords and phrases to boost your ranking in Google search results. The secret is to make them sound natural. Our web copy service also includes a focus on headings and links.

Good web copy company will write content for humans not machines. That said, it’s essential to include keywords and phrases to boost your ranking in Google search results. The secret is to make them sound natural. Our web copy service also includes a focus on headings and links.

 

To view examples of our web copy service, please visit our portfolio page