Graphic design a hit with PPG

Graphic design a hit with PPG Black and white Group


Copywriting and graphic design often go hand in hand. So, when a client asked us to write a 16-page company profile, we were only too happy to lay it out as well.

PRO Partner Group assists foreign companies in establishing and maintaining themselves securely in the UAE, Qatar and Oman.

The team required the profile as eight double-sided inserts at approximately 200 words per A4 page. Each insert touches on a different area of the business such as core services, team members and local partners.

The profile also includes a detailed flowchart, which acts as a visual aid in understanding the often-complex company formation process.

Understanding the client

After meeting PPG, listening carefully to their goals and writing highly engaging, informative copy, we created a profile that really speaks to readers, not just through words but through striking, highly stylised graphic design, too.

Using PPG’s dedicated colours, we worked hard to give the profile a contemporary look and feel. We incorporated creative white space and sourced images from a top picture library, applying a multi-layered effect across each shot.

PPG was so impressed, the team asked us to design other products. These include a folder, which holds the company-profile inserts, and roll-up banners for the Dubai and Doha offices. We also designed the profile as two e-books.

“We used THE BLACK AND WHITE GROUP to write and design our company profile,” says PPG founder, Jane Ashford. “The quality was of such a high standard that we commissioned the team to design the rest of our marketing material, too.”

On brand

At the end of the process, we created a set of brand guidelines. These outlined logo, font and image usage, ensuring consistency across future marketing collateral.

“We are thrilled with the quality of THE BLACK AND WHITE GROUP’s work, their professionalism and the speed in which they responded to our comments. We can’t recommend them enough,” adds Jane.

For more information on THE BLACK AND WHITE GROUP’s graphic design and copywriting services, please call 04 367 5052 or 050 457 5469.

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