graphic design overhaul black and white group

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Graphic design is one our core services. So, when Majid Al Futtaim Properties asked us to overhaul three image-led Design Criteria manuals, we were only too happy to help.

The books are designed and written for tenants of the developer’s UAE-based shopping malls. They give clear instructions on how to furnish each retail unit, from lighting to window transparency.

The brief

Ahead of the launch of Waterfront City in Lebanon Dbayeh Seaside, MAF Properties required updated manuals for the Waterfront City Urban Retail Project.

This involved changing images, adding pull quotes and amending text. From a graphic design perspective, that meant adjusting scores of layouts.

Creative solution

Mark Atkinson, Owner/Founder at THE BLACK AND WHITE GROUP, says, “This was an important project that required fast delivery and an eye for detail. After editing and inserting new text, and removing outdated text, we reviewed hundreds of photographs. From these, we made our final image selection.

“Each new shot had to complement existing pictures, both in contrast and composition. Also, to give the manuals authenticity, it was important that people in the pictures looked local.

“Based on the picture orientation and overall quality, we adjusted the page layouts across all three books. One of these exceeded 150 pages and another 200 pages. The entire project took one month to complete,” he adds.

Positive feedback

Adib Haidar, Team Manager Retail Design and Delivery, Retail Design Management at MAF Properties, says, “It was an absolute pleasure to work with THE BLACK AND WHITE GROUP. The team showed great attention to detail and delivered the files within a tight timeframe. From image selection to copy editing, they were fast, accurate and showed creative flair.

“We are extremely grateful for the high level of professionalism, which meant we could present the manuals to tenants on time and on budget.”

For more information on THE BLACK AND WHITE GROUP’s graphic design services, please call 04 367 5052 or 050 457 5469. You can also tweet us at @TheBW_Group.

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