Majid Al Futtaim has been a long-term and valuable client of THE BLACK AND WHITE GROUP. For the past few years we have copy edited, designed and in some cases provided the photography for various Retail Design Criteria manuals for Majid Al Futtaim’s different mall properties across the Middle East. These comprehensive books provide technical and design guidelines for designers and tenants in different areas of the mall – stores, restaurants, food court outlets, and walkway kiosks. Each page is designed to brand guidelines and strongly image-driven to engage the reader.
One of our most recent projects has been for Majid Al Futtaim’s MEP (Mechanical, Electrical and Public Health), Design Architecture and Design Studio. It was of a different nature to some of the other design criteria books we have delivered for the brand, placing technical content within an existing design format for its MEP Design Brief manual.
The narrative in this case was extensive and complex, needing a detailed and focused approach. With our experience on technical projects, THE BLACK AND WHITE GROUP was the perfect fit for the job. We delivered with accuracy, met the tight timeline required and provided a high quality product in line with MAF’s requirements.