Project Case Studies – Ellucian

project case studies for ellucian black and white-1
project case studies for ellucian black and white

Project Description

US-based Ellucian provides bespoke software programmes for higher education establishments to manage areas such as finance, HR, recruitment, admissions and workflows. THE BLACK AND WHITE GROUP wrote a series of project case studies for Ellucian in Dubai to showcase in a practical sense the different applications it provides for its clients across the Middle East. Each case study follows a benefits-driven approach: the problem the client needed to be solved, implementation of the solution, and the resulting client benefits. The icing on the cake was the participation of Ellucian’s clients within the case study. Their input provided huge additional credibility to the brand and its service offering.  
For American University of Kuwait case study, click here
For Lebanese American University case study, click here

Project Details

Categories:

Copywriting

Project Date:

Apr 3, 2019

Copywriting